The Economist recently sent me a lovely little letter. Since I gave Josh a subscription for his birthday, the letter told me, I could now give myself a gift of The Economist for just $109 for a year. Which is a pretty good price.
I also love that they call it a gift for myself. It's how they try to lure you in: "here's a nice gift," it purrs. "You deserve to give yourself something nice." Now personally, I think of this as actually buying something, not giving myself something, but maybe I have the wrong outlook.
It is awfully tempting though. Mmm, The Economist.
That said, it wouldn't have a positive effect on my list reading. Hmm. . .
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